Category Archives: joomla websites

Segmenting Your Paid Search Program For Improved Manageability

See on Scoop.itGoogle Adwords Resources

Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined.

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Weighting the Clusters of Ranking Factors in Google’s Algorithm – Whiteboard Friday

See on Scoop.itMy SEO Resources

We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. In today’s Whiteboard Friday, Rand shows you what you need to know about the results.

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