Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]

See on Scoop.itGoogle Adwords Resources

Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large scale Google Shopping campaigns, a team at PLA […]

See on searchengineland.com

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