Monthly Archives: February 2014

The Real Reason AdWords Isn’t Working For Many Small Businesses

See on Scoop.itGoogle Adwords Resources

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time that the paid search community […]

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When The Best SEO Move Is To Kill The Site

See on Scoop.itMy SEO Resources

The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website launched in 2013 that sells nutritional supplements, based in Atlanta, Georgia. They sell to […]

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6 Tasks To Automate In AdWords Without Scripts Or Tools

See on Scoop.itGoogle Adwords Resources

When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and consistency. Today, I’m going to take you through six […]

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