Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google. I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care.