New AdWords Quality Score Info: What You Need To Know

By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years! Whenever Google officially communicates […]

Source: searchengineland.com

Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

See on Scoop.itLink Building Resources

Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a […]

See on searchengineland.com

Updated: Google To Protect Paid Search Keyword Data, Making It ‘Not Provided’ – Search Engine Journal

See on Scoop.itGoogle Adwords Resources

A.J. Ghergich recently broke the news on his site that keyword data from paid search is soon to go the way of organic search–it will become ‘not provided.

Jun Baranggan‘s insight:

PPC will then require real skills :)

See on www.searchenginejournal.com